Purchasing keyword ads on search engines
There is no question
whether you should enroll in Google's AdWords campaign
and purchase keywords. You should definitely do that
as soon as possible.
Some people are still
questioning Yahoo! (I personally recommend to
wait on Yahoo! and I am not recommending MSN at all -
if your budget is tight and you want to maximize the results as
much as possible).
One recent research paper on search engines suggests
the following (pdf, page 15):
"When looking at
sponsored link overlap, it makes sense to focus on Google and Yahoo! and as they supply sponsored links to the majority of search
engines on the Web, including MSN and Ask.com. The study found
Yahoo! returned 34,306 sponsored links across the
12,570 queries while Google returned 30,194 sponsored
links. However, the majority of those were unique to
each engine".
When
deciding on what keywords to, make sure to try a few different
ones and compare their performance.
Note from the
Ottawa editor
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Anna
Tulchinsky 
