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Search Engine Optimization (SEO) is an interesting area to study. The SEO
field can hardly be called 'scientific'. Rather, it is based on what the authors of
Freakonomics
would call 'casual empiricism', since the only means of verifying what works
and what doesn't in this field is determined by observing results, working on various cases, and
following them through time (not unlike contemporary medicine). On the plus
side, SEO is relatively limited in nature, not very technical, there are no
trade secrets, and there is an ocean of
free SEO information on the Internet.
For example, a quick search on Google for 'search engine optimization' usually
returns over 30,000,000 web links. If you are an absolute beginner, it should
not take you more than a few weeks of reading to receive a good understanding of
the industry. To become an SEO consultant, you would in addition need a minimum
of two years working with a number of websites in different industries to feel confident in the field.
In this section we offer a few downloadable products that can be
helpful to anyone who is interested in Web Marketing and Search Engine Optimization. For those who want to get a basic understanding of what is involved in the SEO
process and how to measure and evaluate the performance of an SEO consultant, for example,
our Web Marketing and SEO newsletter
would suffice well. For those interested in learning how to do a successful
search engine optimization job by themselves quickly and efficiently and how to
maintain the achieved results through time with the least effort, we recommend enrolling in our
online SEO webinars
or in-person SEO seminars.
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Our SEO, Web Marketing
and Social Media Marketing Assessment tool lets you
evaluate your online marketing efforts. Many
questions are accompanied by comments and useful
tips, instantly helping you understand what you can
further do to improve your online marketing results.
Overview:
-
The SEO and Web
Marketing Assessment Tool contains 5 sections,
roughly 20-55 questions per section, and a total of
139 questions.
-
You will be asked to
rate yourself on the scale from 1 to 5 in reply to
each question.
-
Some questions have
higher weight than others, and the score is
calculated accordingly.
-
The questions answered
with an 'N/A' do not have an adverse affect on the
score. They are simply being ignored.
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If you are a marketing
person, it should take you less than an hour to
complete the assessment.
More on our SEO and Web Marketing assessment tool.
The guide will
be offered for sale in 2009.
Payment information.
Our SEO
and Web Marketing
guide is based on more than 6 years of active
Internet
Marketing work
with technology companies as well as small and
medium businesses in the consumer sector. It is written by a former
University professor with background in
Cognitive Linguistics, gained through Doctoral
studies on Semantics and Pattern Recognition. The
guide contains carefully researched, simple
do-it-yourself instructions based on projects
completed for clients, a glossary of Web
Marketing and Search Engine Optimization terms, as
well as a useful collection of hand-picked and
time-tested tools.
You will
learn what is involved in Web Marketing and Search
Engine Optimization (SEO) and how to plan,
implement, and manage a Web Marketing project
quickly, successfully, and cost-effectively. The
guide is not technical in nature, and no previous
knowledge of Web design or development is required.
While
this guide is most suited for business owners and
professionals with Marketing and Sales
responsibilities, anyone interested in learning how
to attract customers via the Internet should read
it.
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Our online SEO webinars and in-person SEO seminars include almost three hours
of hands-on instruction covering the most important SEO concepts and techniques.
You will learn how to combine SEO with pay-per-click (PPC campaigns) as well as
effective Social Media Marketing tools. Practical tips are enhanced by real-life case studies and
a
practice session, combined with Q&As.
Attendees receive printed materials containing time-tested SEO checklist, SEO references, and useful
SEO links. No previous knowledge of
Web design or Internet Marketing is required.
The SEO
seminars are best delivered to an audience of up to 20 people.
More info>
Our free monthly e-newsletter covers a wide
range of topics on Web Marketing and Search
Engine Optimization. It is meant to help you get
a basic understanding of the field and decide
how to best proceed with your optimization
project.
If
there are specific Web Marketing and Search Engine
Optimization topics that you would like us to
discuss in this newsletter, please do not hesitate
to
drop us a
line.
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Anna
Tulchinsky 
