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Search Engine Optimization
(SEO) is an interesting area to study. The SEO
field can hardly be called 'scientific'. Rather, it is based on what the authors of
Freakonomics
would call 'casual empiricism', since the only means of verifying what works
and what doesn't in this field is determined by observing results, working on various cases, and
following them through time (not unlike contemporary medicine). On the plus
side, SEO is relatively limited in nature, not very technical, there are no
trade secrets, and there is an ocean of
free SEO information on the Internet.
For example, a quick search on Google for 'search engine optimization' usually
returns over 30,000,000 web links. If you are an absolute beginner, it should
not take you more than a few weeks of reading to receive a good understanding of
the industry. To become an SEO consultant, you would in addition need a minimum
of two years working with a number of websites in different industries to feel confident in the field.
In this section we offer a few downloadable products that can be
helpful to anyone who is interested in Web Marketing and Search Engine Optimization. For those who want to get a basic understanding of what is involved in the SEO
process and how to measure and evaluate the performance of an SEO consultant, for example,
our free newsletter would suffice well. For those interested in learning how to
conduct a
successful Internet Marketing & SEO project by themselves quickly and efficiently
and how to maintain the achieved results through time with the least effort, we
recommend purchasing our Web Marketing & SEO
Guide or
our webinars.
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Anna
Tulchinsky 
